Selling

Selling your home takes preparation, organization and professional marketing — that’s why it is so important to work with an experienced REALTOR® when selling your home.

As a professional REALTOR®, my job is to be there every step of the way. From evaluating your property to listing your home to marketing, arranging viewings and open houses. I’m here to allow you to sell your home with ease. It’s never too early to get started.

Listing Prep

We know that selling your property can be stressful and time consuming. Meg will ensure that your sale process is as seamless as possible.

After a thorough pre-sale consultation, Meg will be pleased to coordinate the execution of all tasks to help prepare your property. From contractors and cleaners to decluttering or junk removal, Meg will help make it all happen, so you don’t have to. Ultimately, a successful sale relies heavily on how your property looks. At your request, she will arrange staging and styling that best suits your property.

6 Staging Tips

  • FIX minor flaws and imperfections; buyers don’t want deferred maintenance issues.
  • REMOVE excess furniture and declutter countertops to make usable space and rooms appear larger.
  • CLEAN and organize everything including garages, closets, storage rooms and laundry rooms. Buyers look everywhere.
  • WASH windows, pull back curtains and turn on lights in dim rooms to brighten areas and make rooms appear larger.
  • PAINT walls in neutral tones and pack up family pictures so buyers can envision their colour preference and portraits.
  • MANAGE your yard — shovel the paths, mow the lawn, plant flowers and remove cobwebs from the door frame.

Sellers Do's & Don'ts

Do

Clean up & Clear Out

You want house-hunters to imagine your house as their own, so clear out the clutter. Remove excess home décor, pack up the collectibles, put away the kids’ toys and eliminate pet evidence. You’ll also want to clean everything, from the baseboards to the ceilings and every spot in between. In addition, keep the house at a comfortable room temperature.

UPDATE & UPKEEP

Impress house-hunters with simple yet visually appealing updates. Inside, consider swapping out old light fixtures, painting dark walls lighter and replacing dingy carpets. Outside, keep up with your yard work: trim bushes and trees, keep the grass cut or the driveway shovelled and plant flowers or add greenery for a flattering first impression.

ORGANISE & CATEGORIZE

Everything has a place. Arrange furnishings to complement the size, traffic flow and natural light of the room. If you’re not sure, consult a professional stager. You’ll also want to organize all of your paperwork: inspection reports, property disclosures, appliance manuals, etc. Then, categorize them in an easy-to-access binder for quick reference.

RESPECT & RESPOND

You may be partial to your home, but not everyone will be. Respect professionals’ (appraiser, inspector, stager, etc.) opinions on what changes can be made to make your home appeal to more people. Don’t be offended by a low offer; respond to the buyer and let them know the offer was too low but that you are serious about accepting a better one.

Don't

FALL BEHIND

Selling your house is hard work. Don’t slack, stay up-to-date on your responsibilities. Keep your home clean and the yard well-maintained throughout the process. Once you find a buyer, don’t fall behind on bills; keep paying your mortgage and utility bills on time so you don’t have extra costs to cover at closing.

GET AHEAD

It takes time to sell a house in today’s market. Don’t try to get ahead of the trend and enter into negotiations with buyers who aren’t pre-approved for a mortgage. Don’t price your home excessively, listen to your Agent and price it according to market conditions. Pricing it too high can keep it on the market and make it appear unattractive, flawed or stale.

HIDE OR HOVER

Your home needs to be available, you do not. Don’t make your home unavailable for showings by requesting a day’s notice or not answering the phone or email. Your home needs to be ready when buyers are. Don’t hover around during showings. Buyers like their space and may feel awkward or uncomfortable sharing their thoughts with you present.

DO IT ALL OR LEAVE IT ALL

Working with a Real Estate Agent can be invaluable. Why try to do it all when you can hire a professional Agent with the experience and expertise to do it for you? However, when you hire a Real Estate Agent, don’t leave it all up to them. You’ll have a number of personal responsibilities to manage to help make your home selling experience successful.

How Meg Will Maximize Exposure to Buyers:

MLS® (Multiple Listing Service)

MLS® is the largest online database of available Real Estate in our area and it’s where the majority of people begin their search. This website is accessible by over 3,000 Real Estate Agents on the Ottawa Real Estate Board (OREB) — all who could potentially be looking for a place just like yours. MLS® listings contain complete and detailed information about the property as well as full colour photographs.

Website Marketing | MegCampbell.ca

Your property will be featured prominently on its own personal website URL featured on the following nationally ranked websites: MegCampbell.ca, Remax.ca, RemaxAffiliates.ca, and Global.Remax.com along with several other prominent Real Estate sites that have a combined 300,000+ hits per month. Meg’s online marketing strategy gives your home the best possible exposure to the most potential buyers worldwide.

Proactive Prospecting

There are only two ways to find a buyer. You can wait for them to find you, or you can proactively go out and find them! Meg does both, and that means far more potential buyers for you and your home.

Viewing Feedback

You will receive real-time feedback directly to your e-mail inbox from all Agents who take their clients through your property. You can login with the My Home by ShowingTime app to view showing and feedback alerts. We review all feedback and continually tweak your listing for maximum appeal.

Video Tours

In a sea of competitive listings, video tours give potential buyers a behind-the-scenes look at your neighbourhood and your home without having to leave their couch. Your custom video tour will be uploaded to its own website and YouTube, where hundreds of potential buyers have viewing access 24/7. This is an invaluable tool for today’s tech savvy, educated consumer.

Property Brochures

Breathtaking photos and vibrant descriptions make up your customized home brochure, designed as a memorable takeaway for visiting buyers and their Agents. These professionally designed brochures leave a lasting impression and often lead to repeat viewings.

24-Hour Online Ads

Your property details and images are also immediately uploaded to all the major advertising sites, such as Craigslist and Kijiji. Rest assured, your home is visible wherever buyers are looking.

Print Marketing

In most cases, Just Listed cards are distributed in your area to let your neighbours know that your property is for sale. It’s just one more way to widen the net to get your property the best possible exposure. Who knows who might end up buying your home?

Complimentary 2-Step Home Staging Consultation

Studies suggest staged homes sell faster and attract more money, and in a changing marketplace, a staged home can make the difference between selling your home or not. Staging can be as simple as removing some clutter or as detailed as redesigning or re-furnishing rooms. The choice is yours and our home-staging professionals will provide you with a complimentary recommendation list that will create maximum buyer appeal for your home.

Social Media Marketing

We actively maintain a blog, Instagram, two Facebook pages, Twitter, Pinterest and LinkedIn. Check us out. Your home will be everywhere!

Calculating Your Net Proceeds

The cheque is in! Now how much do you get to keep? There are a number of closing costs to consider:

Legal Fees

Lawyer’s fees vary, but they often have structured fees for the purchase and sale of homes posted on their websites. Sellers pay in the area of $1,000.00 for a lawyer to look after the legal details necessary to close their home.

Mortgage Fees

Check with your mortgage lender to determine if any costs will occur when transferring or releasing your mortgage. There is sometimes what is referred to as a discharge fee to remove the mortgage from title that can range from $100 to $250.

Disbursements

These fees cover additional legal expenses such as travel, copies, couriers, registration fees and preparing document transfers. Disbursements can range upwards of $500, but can sometimes be built into your legal fees.

Adjustments

It’s difficult for a home seller to calculate exactly how much money is owed to which utilities on closing day. Your lawyer will ensure that any overpayments or deficiencies on rents, mort- gage interest, property tax and utility charges will be corrected, and the buyer and seller will be credited or charged accordingly.

Moving Costs

Moving costs vary based on location and the amount of possessions being moved. If you’re moving yourself, you should factor gas, rental vehicles and moving supplies.

Selling FAQ

I’m ready to move, but is my house ready to go on the market?

Preparing to put your house up for sale can feel stressful if you aren’t sure what to do. To help prepare, you should contact a  REALTOR® 6–12 months prior to listing your home. This will give ample time to make recommendations and connect you with a stager who could recommend simple updates to your home.

Who should I hire to help fix minor issues & get my house market ready?

Meg has an extensive list of service providers who are ready to help you with everything from changing your locks to drywalling and painting your home.

Where do I find the time to get this all done?

Meg will be there to support you as well as coordinate services to get your home ready to sell.

How much is my home even worth?

Meg will conduct a detailed CMA (Comprehensive Market Analysis) complete with comparable active and expired listings, recent sold listings and historical data relevant to determining the market value of the home.

What if a home inspector finds something that requires fixing?

Meg offers pre-listing home inspections. If anything is found during the inspection, Meg can help you get quotes and fix issues fast. It’s in your best interest to fix any problems now, as often buyers will double or even triple the cost to do the repair.

I’m not sure if I’m ready to sell yet, but I have a lot of questions — can we still connect?

It’s never too early to connect! Working together & having a plan is what’s going to make you most successful in selling your home.

The Process
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Listing Prep

Getting your home ready to sell can feel daunting at times, and that’s where I come in. I’ll be there to help prep your home from decluttering, junk removal, handyman service, cleaning, staging & design tips - you name it! Be prepared to amaze agents & their buyers

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Marketing Strategy

Every home is unique, and it’s important for your listing to have a custom marketing strategy. Once Meg determines your home’s demographic profile, she will create a custom marketing plan specific to your home’s attributes getting you the most valuable exposure - real leads that convert!

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Professional Photography

Almost every buyer starts their property search online

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Customized Print Marketing

All marketing pieces are original & custom to each property. Everything from feature sheets, fliers, brochures to signage on your lawn are always consistent and cohesive to your listing

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Networking

All marketing pieces are original & custom to each property. Everything from feature sheets, fliers, brochures to signage on your lawn are always consistent and cohesive to your listing

Ready to start your Real Estate journey?

Let's chat!